Shellie Croy

Shellie Croy, as SVP of Property & Casualty Operations at RHSB Insurance, brings over 25 years of comprehensive experience in the insurance industry, spanning both agency and carrier environments. Her current role places her at the forefront of strategic leadership, where she oversees the department’s operations and manages a dedicated team responsible for both commercial and personal lines insurance. Shellie’s expertise in property and casualty insurance, including workers’ compensation and casualty coverage, enables her to develop innovative solutions that meet the diverse needs of her clients. She acts as a trusted liaison with carriers and markets, ensuring that RHSB Insurance maintains strong relationships with key partners to optimize coverage options and enhance service delivery.

A key focus for Shellie is driving revenue growth through customer retention and expanding the firm’s multi-million dollar book of business. Her hands-on approach as an Account Executive for select VIP personal lines P&C clients allows her to deliver personalized service and tailored insurance solutions, reinforcing client loyalty and satisfaction. Shellie’s leadership is characterized by her strategic vision in managing departmental budgets, streamlining operations, and fostering a high-performance team culture.

Her extensive skill set—including expertise in commercial insurance, brokers, and customer service—coupled with her public speaking abilities, positions her as a thought leader within the industry. Shellie’s well-rounded experience and proactive approach make her a vital asset to RHSB Insurance, where she continues to drive growth, operational excellence, and client success in a competitive insurance landscape.