Sevgi Karkin

Sevgi Karkin currently serves as a Product Manager at Yugen Company, where she plays a pivotal role in driving innovation within the sustainable materials sector. Her expertise lies in developing and managing cutting-edge projects that align with her passion for sustainability and storytelling as a catalyst for change. At Yugen, Sevgi oversees the lifecycle of pioneering products like POMECO, a next-generation biomaterial crafted from pomegranate peel waste. This innovative material exemplifies her commitment to eco-friendly solutions, offering up to 90% bio-based content and serving as a vegan, durable alternative to traditional leather across industries such as fashion, automotive, and furniture.

In her role, Sevgi leverages her comprehensive skill set—including content creation, marketing, and web content management—to communicate the value and impact of sustainable materials effectively. She utilizes tools like HubSpot and Adobe Creative Suite to craft compelling narratives that highlight the environmental benefits and innovative aspects of Yugen’s products. Her background in process planning and her proficiency in Microsoft Office enable her to streamline project workflows, ensuring timely delivery of key initiatives.

Sevgi’s industry-specific expertise extends to integrating marketing strategies with sustainable product development, fostering collaborations with designers, manufacturers, and environmental advocates. Her ability to translate complex technical concepts into engaging stories helps elevate Yugen’s brand presence and promotes wider adoption of eco-conscious materials. Through her leadership, Sevgi continues to champion the transformative potential of sustainable biomaterials, inspiring change within the textile industry and beyond.