Setaka On

Setaka On currently serves as the Design Director and Founder of CIRCL, where he leads a dynamic team dedicated to innovative branding and strategic design solutions. In his role, Setaka leverages over a decade of experience in creative direction, combining his expertise in design thinking, user experience (UX), and user interface (UI) design to craft compelling brand narratives and cohesive visual identities. His leadership at CIRCL involves overseeing comprehensive branding projects that span from conceptual development to execution, ensuring that each deliverable aligns with clients’ core values and market positioning.

Throughout his career, Setaka has been instrumental in pioneering design systems that enhance brand consistency across multiple touchpoints. His approach integrates creative direction with a deep understanding of user-centered design principles, enabling him to develop intuitive interfaces and engaging brand experiences. At CIRCL, he has spearheaded key projects for clients across diverse industries, including technology, fashion, and cultural sectors, where his expertise in design system development and branding strategy has driven measurable impact.

Setaka’s background includes working at renowned global ad agencies such as AKQA and BBH China, where he honed his skills in branding, concept development, and creative direction. His freelance work as an art director further enriched his versatility, allowing him to adapt to various client needs and design challenges. Since founding CIRCL in 2018, he has continued to push the boundaries of branding and design, emphasizing innovative, user-centric solutions that elevate brand presence and foster meaningful connections with audiences. His holistic approach combines strategic thinking with creative excellence, making him a sought-after leader in the branding and design industry.