Serina Foo

Serina Foo is a highly skilled Chartered Accountant currently serving as a key member of the finance team at Haitong International Securities Group Limited. In her current role, Serina plays a pivotal part in overseeing the company's financial operations, ensuring compliance with regulatory standards, and supporting strategic financial initiatives. Her expertise spans financial reporting, reconciliation processes, and system integration projects, which are critical to maintaining the integrity and efficiency of Haitong’s financial infrastructure.

Serina has been actively involved in leading and supporting key projects such as the implementation and integration of new financial systems, which enhance reporting accuracy and streamline operational workflows. Her proficiency in financial analysis, coupled with her strong grasp of industry best practices, allows her to contribute effectively to the company’s ongoing digital transformation efforts. Additionally, her experience in conducting client onboarding and KYC reviews underscores her comprehensive understanding of compliance requirements within the securities and financial services industry.

Her role also involves close collaboration with senior management, including assisting her Senior Vice President and Director of Operations, to optimize daily business-as-usual (BAU) tasks such as bank and broker account reconciliations, as well as supporting new project initiatives. Serina’s technical skills in Microsoft Office tools, especially Excel for financial analysis and reporting, complement her analytical capabilities, enabling her to deliver accurate, timely insights that support Haitong’s strategic objectives. Her dedication to maintaining high standards of accuracy and efficiency makes her an invaluable asset to Haitong International Securities Group Limited’s finance team.