Sergio Santos, Country Director at XPotential

Sergio Santos

Country Director at XPotential | São Paulo, São Paulo, Brazil

Profile last verified August 2026
Management Consulting Verified Profile São Paulo, São Paulo, Brazil Florida International University
Verified

Personal Email

***@terra.com.br

Personal • High Confidence

Phone Number

(**) *** *** 116

Brazil • Phone

Free account · No credit card · 5 profiles/month

Sergio Santos Socials
Sergio Santos Work Experience

Country Director at XPotential in January 2013 - Present

Head da Pós Graduação em Business Transformation ESPM/IBM at ESPM Escola Superior de Propaganda e Marketing in August 2021 - Present

Coordenador/ professor de cursos de Educação Executiva e Mbas at ESPM Escola Superior de Propaganda e Marketing in January 1998 - Present

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Marketing DIrector at ESPM Escola Superior de Propaganda e Marketing in April 2012 - December 2019

General Manager at XPotential in September 2008 - December 2012

Associated Consultant at XPotential in January 2007 - September 2008

Marketing Director - Latin America at Philips Consumer Eletronics in October 2004 - August 2006

General Manager at Philips Consumer Eletronics in January 2001 - January 2006

Marketing and Services Director at Philips Consumer Eletronics in November 2001 - September 2004

Marketing Director at HSM Executive Education in January 2001 - January 2001

Marketing & Strategy Manager at Whirlpool Corporation in January 1993 - January 2001

Sergio Santos Education

Florida International University, International Businees Program, January 2012

Universidade de São Paulo, Master's degree (stricto senso), January 2007 to January 2009

Philips University, Coaching For Growth, January 2005

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Amana Key, APG Programa de Gestão Avançada, January 2002

USP - Universidade de São Paulo, MBA, January 1999

FGV - Fundação Getulio Vargas, Pos Graduation, January 1993

USP - Universidade de São Paulo, bachelor, January 1981 to January 1986

Sergio Santos Skills
Marketing Management Business Strategy Strategic Planning Business Planning Marketing Strategy Competitive Analysis Market Planning Product Marketing Product Development Trade Marketing Market Analysis Product Management Market Research Marketing Team Leadership Marketing Communications New Business Development Product Launch Customer Insight Cross-functional Team Leadership Strategy CRM Coaching Management Consulting Management Leadership Advertising Brand Management Segmentation Sales Budgets Public Relations Competitive Intelligence Training Entrepreneurship Marketing Research Digital Marketing Portuguese Start-ups Project Planning Negotiation Team Management Consulting Change Management Sales Management International Marketing Gestão de marketing Estratégia Estratégia empresarial Planejamento empresarial
About Sergio Santos’s Current Company
XPotential

𝗫𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 is a brand-centric strategy and capability consultancy 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗶𝗻𝗴 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. 𝗪𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀𝘀𝗲𝘁𝘀 𝗼𝗳 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗶𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 and so we partner with teams across FMCG, Consumer Healthcare, Healthcare and Pharma to 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, ensuring brands are not just defined, but delivered consistently across the organisation. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗵𝗲𝗹𝗽 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗼: • Define and strengthen 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • 𝗔𝗹𝗶𝗴𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 around a clear brand ambition • 𝗕𝘂𝗶𝗹𝗱 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁, 𝗰𝗮𝗽𝗮𝗯𝗹𝗲 𝘁𝗲𝗮𝗺𝘀 through practical, inspiring training • 𝗧𝘂𝗿𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 that delivers measurable commercial impact 𝗢𝘂𝗿 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 - Insight-driven brand, business and go-to-market strategies • 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 - Tailored training programmes that build brand, marketing and leadership capability at every level • 𝗣𝗲𝗼𝗽𝗹𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 - Engaging individuals and functions around brand purpose, priorities and behaviours • 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 - Moving from insight to impactful and sustainable execution 👉 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗼𝗿 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝘄𝘄𝘄.𝘅𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹.𝗰𝗼.𝘂𝗸

Discover more about XPotential
Sergio Santos’s Colleagues
Chachanee Anantwatanapong

Chachanee Anantwatanapong

Bangkok, Bangkok City, Thailand

Former Chief Executive Officer at DSG International (Thailand) PLC.

Senior Consultant at XPotential
(May 2022 – Present)

Jantana Pansathit

Jantana Pansathit

Bangkok, Bangkok City, Thailand

Senior Associate at XPotential

Senior Associate at XPotential
(October 2016 – Present)

Shiela Juco

Shiela Juco

Singapore, Singapore

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Business Development - APAC at XPotential
(March 2020 – Present)

Natnichapa Boonlikit

Natnichapa Boonlikit

Bangkok, Bangkok City, Thailand

Operations Manager at XPotential

Operations Manager at XPotential
(October 2018 – Present)

Tejit Aphichari

Tejit Aphichari

Bangkok City, Thailand

Associate at XPotential

Co Owner at Montha marketing
(January 2011 – Present)

Steve Sowerby

Steve Sowerby

Marlow, Buckinghamshire, United Kingdom

Founder and CEO at XPotential

Founder and CEO at XPotential
(May 2005 – Present)

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Frequently asked questions about Sergio Santos

What is Sergio Santos email address?

Email Sergio Santos at [email protected] and [email protected]. This email is the most updated Sergio Santos's email found in 2026.

How to contact Sergio Santos?

To contact Sergio Santos send an email to [email protected] or [email protected].

What company does Sergio Santos work for?

Sergio Santos works for XPotential.

What is Sergio Santos's role at XPotential?

Sergio Santos is Country Director

What industry does Sergio Santos work in?

Sergio Santos works in the Management Consulting industry.

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