Sergio Defeo

Sergio De Feo currently serves as the Sales Director for Health, Corporate & Performance at Technogym Germany GmbH, where he plays a pivotal role in driving the company's strategic growth within the German market. Leveraging his extensive expertise in fitness, wellness, and medical sectors, Sergio is responsible for developing and executing innovative sales strategies that align with Technogym’s mission to promote a holistic approach to health and well-being. His deep understanding of key account development and new business development enables him to forge strong partnerships with corporate clients, healthcare providers, and fitness facilities, positioning Technogym as the preferred partner in the industry.

In his role, Sergio oversees a diverse portfolio of projects aimed at integrating cutting-edge wellness solutions into corporate environments and medical settings. His proficiency in negotiation and account management ensures sustainable growth and customer satisfaction, while his background in marketing strategy helps tailor offerings to meet the evolving needs of clients. Sergio’s leadership is instrumental in expanding Technogym’s footprint across Germany, fostering collaborations that emphasize innovative fitness and health concepts.

With a keen eye on industry trends, Sergio continuously explores opportunities to enhance Technogym’s product and service portfolio, emphasizing the importance of a lifestyle-oriented approach to fitness. His expertise in sales leadership, combined with his passion for promoting health and wellness, positions him as a key driver in transforming how organizations and individuals approach their well-being. Fluent in Italian and experienced in international markets, Sergio De Feo’s strategic vision and dedication significantly contribute to Technogym’s reputation as “The Wellness Company” and a global leader in the fitness, wellness, and medical sectors.