Serena H
Marketing Data Analyst at Wayfair | Los Angeles, California, United States
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Serena H. is a dynamic Marketing Data Analyst at Wayfair, where she leverages her robust background in Applied Data Science and Accounting from USC to drive impactful marketing strategies through data-driven insights. In her current role, Serena specializes in Search Engine Marketing (SEM), where she employs advanced analytical techniques to enhance campaign performance and optimize customer acquisition strategies. Her expertise in Python and SQL allows her to manipulate large datasets effectively, enabling her to uncover actionable insights that inform marketing decisions.
At Wayfair, Serena is actively involved in key projects that focus on A/B testing and data modeling, which are essential for refining SEM strategies and maximizing return on investment. By utilizing tools such as Firebase and AWS, she ensures that data is not only collected but also analyzed in real-time, providing her team with the agility needed to respond to market trends swiftly. Serena's proficiency in data mining and her understanding of the Software Development Life Cycle (SDLC) further enhance her ability to contribute to cross-functional projects, ensuring that marketing initiatives align seamlessly with broader business objectives.
Her passion for solving complex business problems through technology is evident in her project management skills, where she leads initiatives that bridge the gap between data science and marketing. By collaborating with various stakeholders, Serena ensures that her insights translate into effective marketing strategies that resonate with Wayfair's diverse customer base. As she continues to push the boundaries of what data can achieve in marketing, Serena remains committed to driving innovation and excellence in her field.
Marketing Data Analyst at Wayfair in July 2024 to Present
Technical Analyst Intern at Wayfair in June 2023 to August 2023
Tax Content Analyst Intern at Intuit in May 2022 to August 2022
Financial Advisory Intern at Deloitte in June 2021 to August 2021
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University of Southern California, Master of Science - MS, October 2026
University of Southern California, Bachelor of Science - BS, October 2026
University of Illinois Urbana-Champaign, October 2026
Shenzhen Middle School, October 2026
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SQL
Python (Programming Language)
A/B Testing
Machine Learning
Data Analysis
Data Visualization
Google BigQuery
Databases
Data Warehousing
Data Modeling
Data Mining
Data Science
Search Engine Optimization (SEO)
Business Analysis
Amazon Web Services (AWS)
Google Cloud Platform (GCP)
Looker (Software)
MySQL
R (Programming Language)
JavaScript
Microsoft Office
Apache Spark
Marketing
Programming
XML
HTML
Software Development Life Cycle (SDLC)
Product Development
Project Management
Financial Analysis
Firebase
Hadoop
MongoDB
Tableau
Jira
Accounting
Microsoft Excel
Google Ads
Pascal
Tax
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Discover more about WayfairWhat is Serena H email address?
Email Serena H at [email protected]. This email is the most updated Serena H's email found in 2026.
How to contact Serena H?
To contact Serena H send an email to [email protected]. (updated on February 10, 2025)
What company does Serena H work for?
Serena H works for Wayfair
What is Serena H's role at Wayfair?
Serena H is Marketing Data Analyst
What is Serena H's Phone Number?
Serena H's phone (213) ***-*591
What industry does Serena H work in?
Serena H works in the Computer Software industry.
Serena H Email Addresses
Serena H Phone Numbers
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