Selale Urun

Selale Urun currently serves as a Senior Data Analyst at Digitas Pixelpark, where she leverages her extensive expertise in web analytics to drive data-informed decision-making for high-profile clients like Stellantis. In her role, Selale specializes in transforming complex web and app data into actionable insights that optimize marketing strategies, enhance user experiences, and improve overall digital performance. Her proficiency with tools such as Google Analytics Premium, Adobe Dynamic Tag Manager, and Firebase App Analytics enables her to implement robust tracking solutions and conduct in-depth analysis across multiple digital touchpoints.

Selale’s key projects often involve deploying advanced analytics frameworks, including Enhanced Ecommerce and A/B Testing, to evaluate campaign effectiveness and identify growth opportunities. She is adept at utilizing Tableau for compelling data visualization, making complex datasets accessible and engaging for both technical and non-technical stakeholders. Her keen interest in statistical modeling and machine learning allows her to develop predictive insights that inform strategic planning and personalization efforts.

With a strong foundation in digital analytics and a passion for innovative data storytelling, Selale excels at translating raw data into meaningful narratives that support client objectives. Her expertise in integrating analytics platforms within the Adobe Marketing Cloud ecosystem and managing tag management systems like Google Tag Manager ensures seamless data collection and accurate measurement. Overall, Selale Urun’s combination of technical skills, industry knowledge, and creative communication makes her a valuable asset in the rapidly evolving digital landscape, helping brands like Stellantis stay ahead of the curve through data-driven insights.