Sashca Lasher

Sashca Lasher currently serves as the Marketing Manager at Print on Demand (POD) South Africa, where she leverages her extensive expertise in strategic marketing management to drive brand growth and operational excellence. In her role, Sashca oversees a wide array of marketing initiatives, including website development management, SEO and SEM optimisation, and comprehensive social media marketing strategies. Her hands-on approach ensures that POD South Africa remains at the forefront of the print-on-demand industry by implementing innovative marketing campaigns that resonate with target audiences and boost customer engagement.

A key aspect of Sashca’s role involves managing the company's digital presence through website copywriting, design direction, and SEO optimisation, ensuring a seamless user experience that converts visitors into loyal clients. She also collaborates closely with the CEO on mobile digital application development, aligning marketing strategies with technological advancements to enhance customer interaction and streamline business processes. Her proficiency with HubSpot CRM and Sales Hub management enables her to optimise sales funnels and improve client relationship management, fostering long-term partnerships.

With a background spanning scientific, beauty, and commercial industries, Sashca brings a strategic mindset to product launches, content creation, and business planning. Her skills in building strong relationships and managing marketing budgets have been instrumental in executing successful marketing strategies and campaigns. At POD South Africa, Sashca’s expertise continues to contribute significantly to the company’s growth trajectory, positioning it as a leader in the print-on-demand sector through innovative marketing solutions and data-driven decision making.