Sasha Yessayan

Sasha Yessayan currently serves as the Product Development Manager at BelForm, an innovative interior design agency based in Munich, Germany. In this pivotal role, Sasha leverages over 14 years of extensive experience in textile design, interior architecture, and project management to drive the company's product innovation and development initiatives. His expertise lies in translating conceptual designs into tangible, high-quality products that align with BelForm’s commitment to modern, timeless aesthetics and functional excellence.

At BelForm, Sasha plays a key role in overseeing the entire product lifecycle—from initial concept development and creative brainstorming to detailed planning, material selection, and final installation. His deep understanding of design management and project coordination ensures seamless collaboration across multidisciplinary teams, enabling the agency to deliver comprehensive project packages that include design, manufacturing, and installation. Sasha’s proficiency with tools like Vectorworks enhances his ability to create precise technical drawings and visualizations, facilitating effective communication with clients and manufacturing partners.

One of Sasha’s notable contributions involves leading the development of bespoke furniture and interior accessories tailored for micro and serviced apartments, helping BelForm establish a strong niche in the market. His innovative approach combines creative development with strategic planning, ensuring that each product not only meets aesthetic standards but also adheres to functional and sustainability criteria. With a keen eye for detail and a passion for design as a “religion,” Sasha continues to push boundaries, elevating BelForm’s offerings and reinforcing its reputation for delivering high-quality, complete interior solutions from concept to installation.