Sascha Vukovic
Senior Director Digital Product and Data Strategy, Strategic Cooperations at BMW Group | Greater Munich Metropolitan Area
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Sascha Vukovic currently serves as the Senior Director of Digital Product and Data Strategy at BMW Group, where he plays a pivotal role in shaping the company’s future digital landscape. In this capacity, Sascha leads strategic initiatives that drive innovation in connected vehicles, digital services, and data-driven business models, aligning with BMW’s vision for a sustainable and customer-centric mobility experience. His expertise in digital transformation, combined with a deep understanding of AI and data analytics, enables him to spearhead the development of cutting-edge products that enhance the customer journey across multiple channels.
A key focus for Sascha is managing strategic cooperations and fostering a robust third-party ecosystem, ensuring that BMW remains at the forefront of automotive innovation. He is responsible for translating complex data strategies into actionable insights, facilitating the integration of cloud, mobile, and in-vehicle infotainment (IVI) solutions that deliver seamless, personalized experiences. His role also involves collaborating closely with senior executives and business units to prioritize strategic investments, optimize digital marketing efforts, and accelerate product development cycles through design thinking and agile methodologies.
Sascha’s previous experience spans industries such as media, telecommunications, financial services, and retail, where he consistently leveraged digital marketing, e-commerce, and user interface design to transform customer engagement. His strategic mindset and program management expertise enable him to drive business transformation initiatives that create measurable value, ensuring BMW’s digital offerings remain innovative, customer-centric, and competitive in a rapidly evolving automotive landscape.
Senior Director Digital Product and Data Strategy, Strategic Cooperations at BMW Group in July 2020 to Present
Director Global Product BMW / MINI Connected Mobile App & Open Mobility Cloud at BMW Group in October 2018 to July 2020
Director Corporate Planning and Product Strategy - Customer Strategy Digitalization at BMW Group in August 2016 to September 2018
Director - Global CRM / Campaign Platform at PAYBACK - An American Express Company in August 2011 to July 2016
Client Executive / Account Manager at Different Solutions Consulting in February 2009 to May 2011
Manager Program Management at Publicis Sapient in February 2004 to January 2009
Product Manager at muenchen.de in March 2003 to August 2003
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thePower, October 2026
SCRUM.org, October 2026
Lean Startup Methodology Certification, October 2026
Ludwig-Maximilians-Universität München, Master, October 2026
Leibniz Universität Hannover, Bachelor, October 1997 to October 2026
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User Experience
E-commerce
Online Marketing
User-centered Design
Program Management
Project Management
Marketing Strategy
User Interface Design
Product Development
E-Commerce
Account Management
Digital Strategy
Digital Marketing
Business Transformation
Entrepreneurship
Information Technology
Product Lifecycle Management
Mobile Applications
Strategy
Agile Methodologies
Innovation Management
Cross-functional Team Leadership
Strategic Thinking
Team Leadership
Design Thinking
Digital Transformation
Data Strategies
Agile Leadership
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Discover more about BMW GroupWhat is Sascha Vukovic email address?
Email Sascha Vukovic at [email protected], [email protected] and [email protected]. This email is the most updated Sascha Vukovic's email found in 2026.
What is Sascha Vukovic phone number?
Sascha Vukovic phone number is +498944429346 and +4917699568584.
How to contact Sascha Vukovic?
To contact Sascha Vukovic send an email to [email protected], [email protected] or [email protected]. If you want to call Sascha Vukovic try calling on +498944429346 and +4917699568584. (updated on March 07, 2025)
What company does Sascha Vukovic work for?
Sascha Vukovic works for BMW Group
What is Sascha Vukovic's role at BMW Group?
Sascha Vukovic is Senior Director Digital Product and Data Strategy, Strategic Cooperations
What industry does Sascha Vukovic work in?
Sascha Vukovic works in the Information Technology & Services industry.
Sascha Vukovic Email Addresses
Sascha Vukovic Phone Numbers
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