Sarinah Bee

Q: What is Sarinah Bee email address?

Email Sarinah Bee at sarinah_bee@lta.gov.sg. This email is the most updated Sarinah Bee's email found in 2026.

Q: How to contact Sarinah Bee?

To contact Sarinah Bee send an email to sarinah_bee@lta.gov.sg. (updated on March 09, 2025)

Strategic Communications and Media Relations Manager at Land Transport Authority (LTA) Singapore | Singapore

About Sarinah Bee

Sarinah Bee currently serves as the Strategic Communications and Media Relations Manager at the Land Transport Authority (LTA) Singapore, where she leverages over 14 years of experience in the Singapore Civil Service to shape and elevate the agency’s public image. In her role, Sarinah is responsible for developing comprehensive media plans and communication strategies that effectively articulate LTA’s initiatives, policies, and transformative projects aimed at enhancing Singapore’s urban mobility landscape. Her expertise in media coverage, government relations, and crisis communications enables her to manage sensitive issues with professionalism and agility, ensuring clear and consistent messaging across diverse platforms.

A key project under her leadership involved the strategic rollout of Singapore’s Smart Mobility initiatives, where she coordinated media responses, crafted engaging content for social media, and organized stakeholder engagement events to foster public understanding and support. Sarinah’s proficiency in event management and training & development has also been instrumental in conducting media training sessions for LTA spokespeople, equipping them with the skills to handle high-pressure media interactions confidently. Her adeptness with tools like Adobe Premiere Pro enhances her ability to produce compelling multimedia content that resonates with both internal teams and the public.

Known for her engaging communication style and strategic mindset, Sarinah excels at building strong relationships with media outlets, government agencies, and community stakeholders. Her commitment to outstanding customer service and her adaptability make her a vital asset in navigating the dynamic landscape of government communications, ensuring LTA’s messages are delivered effectively while reinforcing public trust and confidence in Singapore’s transportation policies and innovations.

Sarinah Bee Work