Sara Cripps

Sara Cripps currently serves as the Media Director for American Advertising Federation: UCSD (Adwave), where she plays a pivotal role in shaping innovative media strategies that resonate with diverse audiences. In this capacity, Sara leverages her extensive experience in media planning, sponsorship management, and trend analysis to drive impactful campaigns across digital and social platforms. Her leadership ensures that the Adwave Media team consistently delivers on client objectives by meticulously managing budgets, timelines, and media research to stay ahead of industry shifts.

A key aspect of Sara’s role involves orchestrating media research initiatives, which provide critical insights for optimizing campaign performance and aligning with current market trends. She excels in negotiating sponsorship contracts that maximize value for both clients and partners, fostering mutually beneficial collaborations. Her expertise in booking talent for social media collaborations and digital activations has helped elevate Adwave’s visibility and engagement metrics. Additionally, Sara’s background as a Social Media Manager has honed her skills in algorithm analysis and content strategy, enabling her to craft compelling narratives that resonate with target audiences.

Beyond her strategic acumen, Sara is adept at coordinating schedules, managing cross-functional teams, and training junior staff to uphold high standards of media execution. Her proficiency in marketing communication and installation/dismantle processes ensures seamless campaign deployment. With her comprehensive skill set and industry knowledge, Sara Cripps continues to be a driving force behind Adwave’s success at UCSD, fostering innovative advertising solutions that align with the evolving digital landscape.