Sangsup Lee

Sangsup Lee, as the Director at Jetema Co., LTD, brings a comprehensive and strategic approach to product management, leveraging extensive experience across diverse industries including consumer electronics, construction equipment, and aesthetic medical fields. In his current role, Sangsup oversees the entire product lifecycle—from initial ideation and pre-launch activities to market entry, strategic positioning (STP), marketing mix optimization, demand forecasting, supply chain management (SCM), and end-of-life planning with rigorous financial analysis. His ability to manage cross-functional teams ensures seamless coordination between R&D, marketing, and supply chain operations, enabling the successful launch of innovative products such as hyaluronic acid dermal fillers, botulinum toxin formulations, contouring threads, and rejuvenation solutions.

Sangsup’s expertise extends to developing robust marketing strategies that align with market trends and consumer needs, whether B2B or B2C. His proficiency in product positioning, price setting, and marketing mix optimization has driven growth in highly competitive sectors. Notably, his experience in managing complex projects like the launch of aesthetic dermatology products highlights his skill in navigating regulatory landscapes, clinical validation, and consumer engagement. His background in consumer electronics and visual technology further enhances his ability to integrate cutting-edge innovations into product development and marketing strategies.

With a keen eye for market dynamics and a data-driven approach, Sangsup consistently delivers value by optimizing product portfolios, enhancing customer satisfaction, and maximizing profitability. His leadership at Jetema Co., LTD exemplifies a holistic understanding of product lifecycle management, making him a key driver of the company’s growth and innovation in the competitive beauty and medical device industries.