Sandra Waschnewski

Sandra Waschnewski is a seasoned Marketing Consultant, Freelancer, and Interim Manager specializing in delivering tailored marketing solutions for technology and professional services organizations. With over 17 years of international experience, she excels in designing and executing comprehensive marketing strategies that drive demand generation, enhance brand visibility, and enable sales teams through targeted marketing operations and communications. Currently, Sandra leverages her expertise as a CMO-as-a-Service, providing interim leadership and strategic guidance to organizations navigating digital transformation and rapid growth.

In her role, Sandra has led numerous key projects, including the development of integrated marketing campaigns that leverage marketing automation and account-based marketing (ABM) to generate high-quality leads and accelerate pipeline velocity. Her proficiency in SaaS marketing and demand generation enables her to craft scalable solutions that align with clients’ business objectives. Sandra’s deep understanding of international marketing dynamics allows her to manage global campaigns, ensuring consistent messaging across diverse markets while optimizing marketing ROI through effective marketing controlling and analytics.

Her expertise extends to building and optimizing marketing and communications functions from the ground up, implementing marketing operations that streamline processes and improve team efficiency. Sandra’s strategic approach encompasses sales enablement, alliance & partner marketing, and content marketing, ensuring her clients are equipped with compelling content and collaborative strategies to foster long-term growth. As a trusted advisor, she combines her skills in team management, software-driven marketing automation, and enterprise strategy to deliver measurable results and sustainable competitive advantages for her clients.