Sandra Jagel

Sandra Jagel currently serves as the Team Lead for Retail Account Strategy at OBI Group Holding, where she plays a pivotal role in shaping the company's retail media landscape. Her expertise lies in developing and executing innovative sales strategies that leverage the company's unique customer insights and data-driven marketing solutions within the DIY sector. Sandra’s leadership is instrumental in steering the retail media sales team towards achieving ambitious growth targets, while fostering strong, strategic partnerships with key brand partners.

In her current role, Sandra oversees the creation of tailored account strategies designed to expand OBI’s retail media footprint, ensuring that each partnership is aligned with both client objectives and OBI’s overarching business goals. She is adept at building comprehensive sales dashboards and conducting detailed performance analyses, which enable her team to derive actionable insights and optimize campaign effectiveness. Her analytical skills and project management expertise are crucial in forecasting revenue streams and identifying new opportunities for growth within the retail media ecosystem.

Sandra’s key projects often involve the development of exclusive marketing concepts that integrate seamlessly within the OBI ecosystem, utilizing data insights to craft targeted, high-impact advertising placements. Her proficiency in marketing strategy, combined with her strong presentation skills and cross-functional leadership, allows her to effectively communicate complex strategies to internal teams and external partners alike. Through her strategic vision and operational excellence, Sandra Jagel continues to position OBI as a leader in retail media, delivering innovative solutions that benefit both partner brands and the company’s overall growth trajectory.