Sam Ying

Sam Fei Ying is a highly accomplished Senior Manager at KPMG Singapore, bringing extensive expertise in auditing, financial reporting, and compliance within the Big Four landscape. In her current role, she plays a pivotal part in providing comprehensive accounting support to a diverse portfolio of clients, ranging from small startups to large multinational corporations. Her deep understanding of key statutory regulations and accounting standards enables her to deliver tailored solutions that enhance clients’ financial transparency and regulatory compliance.

Sam leads a dynamic team of professionals across various non-assurance engagements, focusing on optimizing accounting processes through innovative automation and digital transformation initiatives. Her expertise in group reporting, internal control frameworks, and general ledger maintenance ensures that clients maintain robust financial systems aligned with industry best practices. She also specializes in advising clients on accounting policy development, risk management, and internal control enhancements, helping them navigate complex regulatory environments with confidence.

Her proficiency in project management and data analysis allows her to oversee multiple engagements simultaneously, ensuring timely delivery of high-quality financial reporting and audit deliverables. Sam’s skills in enterprise risk management and business analysis further support her ability to identify operational efficiencies and implement strategic improvements. By leveraging her analytical skills and industry knowledge, she consistently adds value to her clients’ financial operations, fostering sustainable growth and compliance.

Overall, Sam Fei Ying’s blend of technical expertise, leadership, and strategic insight positions her as a trusted advisor in Singapore’s financial services sector, driving innovation and excellence in accounting and assurance services at KPMG.