Saioa Perez

Saioa Perez currently serves as a Marketing and Communication Specialist at the Centre de l'innovation des HUG, where she plays a pivotal role in elevating the center’s visibility and engagement through innovative marketing strategies. Her expertise lies in developing comprehensive social media management plans, leveraging data-driven insights to optimize content strategies across various digital platforms. Saioa excels in crafting compelling content that highlights the center’s groundbreaking projects, fostering a human-centric approach that resonates with diverse audiences. Her proficiency in content creation, including engaging newsletters, visually appealing marketing materials, and dynamic visual media, ensures consistent and impactful messaging aligned with the center's mission of innovation and healthcare excellence.

In her role, Saioa is instrumental in organizing and executing high-profile events that showcase the center’s initiatives, facilitating meaningful interactions between stakeholders, researchers, and the public. Her skills in internal communications and presentation design enable her to effectively convey complex ideas in accessible formats, strengthening the center’s brand awareness and reputation. Saioa’s strategic approach integrates IA-driven insights to refine marketing campaigns, ensuring they are targeted, relevant, and human-centered. Her ability to analyze campaign performance and adapt strategies accordingly underscores her commitment to continuous improvement. With a strong foundation in marketing strategy, content development, and digital communication, Saioa Perez is a vital asset to the Centre de l'innovation des HUG, driving forward its mission to foster innovation in healthcare through creative and impactful communication initiatives.