Saheed Rasheed

Saheed Rasheed currently serves as a Finance Executive at TBWA\CONCEPT UNIT, where he plays a pivotal role in driving the company's financial strategy and ensuring robust fiscal management within the dynamic marketing and advertising industry. His expertise extends beyond traditional finance functions, as he actively collaborates with creative and operational teams to align financial planning with the agency’s innovative objectives. Saheed’s responsibilities include preparing comprehensive operational budgets that support the company’s strategic growth, managing treasury functions to optimize cash flow, and overseeing taxation matters to ensure compliance with Nigerian tax laws and regulations. His proficiency in financial accounting and reporting enables him to provide accurate and timely financial insights, which are critical for evaluating new business opportunities and supporting decision-making processes.

At TBWA\CONCEPT UNIT, Saheed leverages his skills in tax preparation, sales tax, income tax, and account reconciliation to streamline financial operations and mitigate risks. He is instrumental in maintaining the integrity of the company’s financial systems, ensuring they are compliant, robust, and capable of supporting the agency’s fast-paced environment. His ability to manage company policies regarding capital requirements, debt, disposals, and acquisitions underscores his strategic approach to financial management. With a strong foundation as a Fellow of the Institute of Chartered Accountants of Nigeria, Saheed combines technical expertise with industry insight, making him a valuable asset in navigating the complexities of finance within the marketing sector. His proactive approach and comprehensive understanding of financial accounting, journal entries, and tax management position him as a key contributor to TBWA\CONCEPT UNIT’s ongoing success and growth.