Sacha Rauber

Sacha Rauber is a seasoned marketing professional currently serving as the Senior Marketing Manager at Emma – The Sleep Company, where he plays a pivotal role in shaping the company's global marketing strategy. In this capacity, Sacha oversees multi-channel campaigns, with a particular focus on offline marketing initiatives, managing a multi-million euro budget to maximize brand awareness and customer engagement. His expertise in performance marketing and paid media, including META ads and Google Analytics, enables him to optimize campaigns for measurable results, driving significant growth in key markets.

At Emma, Sacha is instrumental in coordinating large-scale marketing projects that integrate digital and offline channels, ensuring a cohesive brand message across markets such as Italy, Austria, and Switzerland. His role involves not only managing affiliate and partnership channels but also providing strategic consultancy on e-commerce and performance marketing strategies to regional teams. This cross-functional approach helps tailor marketing efforts to local consumer behaviors while maintaining global brand consistency.

Sacha's deep understanding of e-commerce dynamics, combined with his skills in marketing strategy, public speaking, and team collaboration, positions him as a key driver of Emma’s international expansion. He leads creative campaigns that resonate with diverse audiences, leveraging his expertise in paid media and digital marketing to deliver impactful results. His ability to manage complex projects, analyze performance data, and adapt strategies accordingly makes him a valuable asset in Emma’s growth trajectory, ensuring the company remains competitive in the rapidly evolving sleep industry.