Ruben Koek

Ruben Koek is a dedicated Senior Customer Success Specialist at Exact, where he plays a pivotal role in ensuring clients derive maximum value from the SB&A (Small Business & Accounting) solutions within the Reeleezee bookkeeping software suite. His current role involves a comprehensive blend of onboarding new customers, providing first and second-line support, and actively gathering feedback to inform software improvements. Ruben’s expertise in troubleshooting and problem-solving allows him to resolve complex issues efficiently, ensuring a seamless user experience and fostering long-term client satisfaction.

In addition to his technical support responsibilities, Ruben mentors new colleagues, sharing his knowledge of customer engagement strategies and support processes to strengthen team capabilities. His ability to communicate effectively and produce clear, internal documentation enhances the support department’s efficiency and responsiveness. Ruben’s background in non-profit work and his diverse commercial experience—ranging from purchasing at Telstar Laboratory Equipment BV to direct sales at Emolife street—bring a well-rounded perspective to his role, enabling him to understand customer needs from multiple angles.

His skill set extends to SEO, web development, copywriting, branding, and WordPress, which he leverages to optimize customer onboarding materials, support documentation, and internal communications. Ruben’s proactive approach to reporting bugs and suggesting feature enhancements demonstrates his commitment to continuous improvement of the software. Overall, Ruben’s combination of technical expertise, customer-centric mindset, and cross-functional skills make him a valuable asset to Exact’s product team, driving success and innovation in the digital bookkeeping landscape.