Rowan Valentin

As the E-commerce Manager at United Legwear & Apparel Co., Rowan Valentin plays a pivotal role in shaping the company's digital retail strategy and driving its online growth. With over 12 years of experience spanning e-commerce, logistics, and operations, Rowan brings a comprehensive understanding of the end-to-end online shopping ecosystem. His current focus is on managing and optimizing the Scotch & Soda e-commerce platform, where he leverages his expertise in site optimization, customer acquisition, and digital marketing to enhance user experience and increase revenue. Rowan’s strategic approach involves implementing data-driven insights using tools like QlikView and ERP software to identify growth opportunities and streamline operations.

In his role, Rowan oversees the seamless integration of IT projects, including demandware and Microsoft Dynamics AX, ensuring that the platform remains agile, secure, and scalable. His proficiency in business process improvement and online fraud prevention helps safeguard the platform while delivering a frictionless shopping experience. Rowan also champions process improvement initiatives that enhance operational efficiency and support the company's expansion goals. His leadership extends to managing cross-functional teams, coordinating digital campaigns, and refining customer journey touchpoints to maximize engagement and conversion rates.

By combining his technical skills with a keen understanding of the online retail landscape, Rowan Valentin continues to drive United Legwear & Apparel Co.’s digital performance, positioning the brand for sustained growth in a competitive e-commerce environment. His passion for innovation and operational excellence makes him a key asset in navigating the evolving digital retail space.