Rouli Willow
Design Manager (Design System, Branding, SEO) at Insurify | Beaverton, Oregon, United States
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As the Design Manager at Insurify, Rouli Willow plays a pivotal role in shaping the company's design landscape, leveraging over 15 years of diverse experience in UX/UI, design systems, and branding. Based in Portland, Oregon, Rouli's expertise lies in crafting cohesive design solutions that not only enhance user experience but also align seamlessly with business objectives. At Insurify, Rouli is instrumental in developing and refining the design system, ensuring that it serves as a robust foundation for all digital products. This involves meticulous attention to detail in visual language and prototyping, enabling cross-functional collaborations that drive innovation and efficiency across teams.
One of Rouli's key projects includes the integration of Compare.com into Insurify's existing framework, a challenge that requires a strategic approach to branding and user experience. By employing design thinking principles, Rouli has successfully navigated this complex acquisition, ensuring that the user interface remains intuitive while reflecting the unique identity of both brands. Additionally, Rouli manages SEO initiatives that enhance the visibility and accessibility of Insurify’s offerings, demonstrating a keen understanding of how design intersects with digital marketing.
Rouli's creative strategy is underscored by a commitment to storytelling, which enriches the user journey and fosters deeper connections with customers. As a leader, Rouli inspires teams to push boundaries and explore innovative solutions within the SaaS and eCommerce sectors. By championing a culture of design excellence, Rouli Willow continues to elevate Insurify's brand presence and user engagement, making a lasting impact in the insurance technology landscape.
Design Manager (Design System, Branding, SEO) at Insurify in March 2022 to Present
Director of Design (Core product, Design System, Branding, Marketing design) at BeFunky Inc. in June 2014 to February 2022
UX Designer (Growth, Customer Retention) at MyLife.com in April 2012 to June 2014
Web Designer (E-commerce) at iolo in January 2011 to January 2012
Web Designer (E-commerce) at Alsa Refinish in January 2009 to January 2011
Web Designer at Pringo in January 2008 to January 2009
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California State University, Northridge, October 2026
Santa Monica College, October 2026
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Storyboarding
Written Communication
Storytelling
Design Thinking
Problem Solving
Analytical Skills
Budgeting
Constructive Feedback
Cross-functional Collaborations
Mixpanel
Market Research
Design Leadership
growth design
Cross-team Collaboration
B2C e-commerce
Creative Strategy
Communication
Recruiting
Hiring
UI
Content Management Systems (CMS)
scalable solution
Product Development
Usability
Data Visualization
Software as a Service (SaaS)
eCommerce
Management
Sketch App
Graphic Design
Social Media
Mentoring
Product Management
Brand Development
Creative Direction
Art Direction
UX/ui
Visual Storytelling
User Interface Design
Visual Language
Design Systems
Branding & Identity
Product Design
Motion Graphics
Adobe Creative Suite
Cross-functional Team Leadership
Team Leadership
Social Media Marketing
Creative Problem Solving
Visual Communication
Corporate Branding
Front-End Development
Print Design
Project Management
Google Analytics
Digital Marketing
Design Direction
Visual Design
Mobile Design
User Experience Design
Web Design
Interaction Design
responsive design
Email Marketing
User-centered Design
Figma (Software)
E-commerce
A/B Testing
Prototyping
Wireframes
Cascading Style Sheets (CSS)
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Discover more about InsurifyWhat is Rouli Willow email address?
Email Rouli Willow at [email protected], [email protected] and [email protected]. This email is the most updated Rouli Willow's email found in 2026.
What is Rouli Willow phone number?
Rouli Willow phone number is 8188495305.
How to contact Rouli Willow?
To contact Rouli Willow send an email to [email protected], [email protected] or [email protected]. If you want to call Rouli Willow try calling on 8188495305. (updated on May 07, 2024)
What company does Rouli Willow work for?
Rouli Willow works for Insurify
What is Rouli Willow's role at Insurify?
Rouli Willow is Design Manager (Design System, Branding, SEO)
What industry does Rouli Willow work in?
Rouli Willow works in the Computer Software industry.
Rouli Willow Email Addresses
Rouli Willow Phone Numbers
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