Rose Lied

Rose Lied currently serves as SVP, Group Account Strategy Director at BRUNNERWORKS, where she leverages her extensive expertise in branding and marketing to drive innovative, results-oriented strategies across a diverse portfolio of clients. In her role, Rose leads the development of integrated marketing strategies that align brand positioning with consumer insights, ensuring each campaign resonates deeply within the restaurant, convenience store, and consumer packaged goods sectors. Her strategic leadership extends to healthcare, banking, and energy industries, where she applies her comprehensive understanding of market dynamics and consumer behavior to craft tailored brand development strategies that foster long-term growth.

At BRUNNERWORKS, Rose has been instrumental in refining the agency’s strategic processes and tools, fostering a culture of continuous learning and innovation. She has led a series of educational workshops focused on branding, integrated marketing planning, new product development, and sources of growth identification—empowering both her team and clients to adopt data-driven, consumer-centric approaches. Her expertise in digital strategy, media planning, and mobile marketing ensures that campaigns are not only creatively compelling but also optimized for digital engagement and measurable ROI.

Throughout her career, Rose has won numerous awards, including a national EFFIE and the Kraft USA Advertising Excellence Award, recognizing her ability to transform brands through strategic insight and creative execution. Her work on the Cheez Whiz campaign, featured in David A. Aaker’s book, exemplifies her talent for crafting memorable brand stories that elevate brand equity and market share. Rose’s deep understanding of marketing research and market analysis continues to position her as a trusted leader in developing innovative strategies that drive brand growth and consumer loyalty.