Rose Kerlin

Rose Kerlin currently serves as the Chief Member Officer at AustralianSuper, Australia's largest and most trusted superannuation fund, and the 16th largest pension fund globally. In this pivotal role, Rose leads the Member Domain, a strategic division responsible for driving member growth, enhancing engagement, and delivering innovative, industry-leading products and services that meet the evolving needs of members. Her leadership is instrumental in fostering a culture that prioritizes a members-first approach, ensuring that every touchpoint—from marketing to member advice—is aligned with the goal of helping Australians achieve their best financial position in retirement.

Under Rose’s stewardship, the Member Domain has spearheaded key projects focused on digital transformation, personalized member experiences, and holistic retirement solutions. She is deeply involved in shaping strategic initiatives that leverage data analytics and customer insights to deliver tailored guidance and trustworthy advice, reinforcing AustralianSuper’s reputation as a leader in member-centric innovation. Her expertise in stakeholder management and project management has been vital in navigating complex mergers and acquisitions, integrating new services seamlessly, and expanding the fund’s reach.

Rose’s strategic vision combines her skills in leadership, business development, and management to foster a high-performance team dedicated to continuous improvement and excellence in member engagement. Her commitment to transparency and trustworthiness has helped solidify AustralianSuper’s position as a trusted partner in members’ financial journeys. Through her innovative approach and industry expertise, Rose Kerlin continues to shape the future of superannuation, ensuring members receive best-in-class experiences and access to leading retirement solutions.