Ronja Z

Ronja Z. currently serves as the Marketing Manager at Simba Toys GmbH & Co. KG, where she leverages her strategic mindset and extensive experience to drive the company's brand growth and market presence. In her role, Ronja oversees the planning and execution of comprehensive marketing campaigns for both new product launches and existing product ranges, utilizing a mix of traditional channels such as TV, print, and PR, alongside digital performance marketing strategies. Her expertise in project management ensures that campaigns are delivered on time and within budget, while her keen eye for detail helps optimize messaging across all touchpoints.

A key focus for Ronja is the strategic development and support of Simba’s brand portfolio, where she collaborates closely with cross-functional teams to identify growth opportunities and enhance product positioning. She also plays a pivotal role in planning and executing trade fairs and promotional events, ensuring that Simba Toys maintains a strong presence at industry exhibitions and consumer events. Her proficiency in digital marketing tools and platforms, including Typo3, CSS, and e-commerce management, allows her to effectively maintain and develop the company’s websites and online shops, enhancing user experience and driving online sales.

With her comprehensive skill set in marketing communications, online marketing, and event coordination, Ronja continuously seeks innovative ways to strengthen Simba Toys’ brand visibility and engagement. Her ability to integrate classic and digital marketing strategies makes her a valuable asset in the competitive toy industry, ensuring that Simba remains a trusted and innovative leader in its market segment.