Rocio Freyre

Rocio Freyre currently serves as the Sales Director at inDrive, where she leverages her extensive expertise in market expansion, strategic planning, and revenue growth to drive the company's growth initiatives across diverse regions. In her role, Rocio oversees the execution of go-to-market (GTM) strategies for new vertical launches, ensuring seamless integration into competitive markets. Her leadership in recruiting, mentoring, and developing high-performance sales teams has been instrumental in penetrating underserved segments and establishing a strong market presence.

One of Rocio’s key projects involves the deployment of a comprehensive sales analytics platform using Pipedrive, which has significantly enhanced performance tracking, pipeline management, and data-driven decision-making. Her ability to define innovative SaaS pricing models, including freemium and tiered structures, has optimized monetization strategies and increased customer adoption. Rocio’s negotiation skills and her capacity to close major accounts have contributed to substantial revenue growth, while her focus on channel relationship management and customer satisfaction has fostered long-term client loyalty.

With a proven track record in digital strategy and business leadership, Rocio excels at aligning sales initiatives with broader organizational goals. Her expertise in portfolio performance analysis and her commercially driven approach enable her to identify new opportunities and optimize sales processes. As a spokesperson for inDrive, she effectively communicates the company’s value proposition, positioning her as a key driver of the company's ongoing success in competitive markets. Rocio’s strategic vision and hands-on leadership continue to propel inDrive’s expansion and innovation in the mobility and transportation industry.