Robyn Smart

Robyn Smart, as the Founder and Creative Director of Smart Robbie, brings a wealth of expertise in digital branding, website design, and development, with a particular focus on WordPress and WooCommerce platforms. Since establishing the agency in 2012, Robyn has been dedicated to empowering small to medium-sized businesses by crafting visually compelling and highly functional websites that effectively communicate their brand story. Her current role involves overseeing all creative and technical aspects of client projects, ensuring each website aligns with the client’s strategic goals while maintaining a seamless user experience.

Robyn’s key projects often involve comprehensive digital branding strategies, integrating graphic design, online marketing communications, and SEO best practices to boost online visibility. Her proficiency in tools like Adobe Photoshop, Illustrator, and Kentico enables her to deliver custom branding assets that resonate with target audiences. As a digital strategist, she emphasizes the importance of a cohesive online presence, combining creative direction with technical expertise to develop websites that are not only visually appealing but also optimized for performance and conversions.

At Smart Robbie, Robyn leads a talented team that specializes in WordPress website design, development, and ongoing maintenance, ensuring clients’ sites remain secure, up-to-date, and aligned with evolving digital trends. Her passion for digital innovation and her management skills foster a collaborative environment where creative solutions are tailored to each client’s unique needs. Through her leadership, Robyn continues to help businesses build and sustain impactful online brands that stand out in competitive markets.