Robin Emanuel

Robin Emanuel currently serves as the Regional Sales Manager at Avalara, where she leverages her extensive expertise in SaaS solutions, enterprise software, and solution selling to drive revenue growth across key regional markets. In this role, Robin is responsible for developing and executing strategic sales initiatives that align with Avalara’s mission to simplify tax compliance for businesses of all sizes. She actively manages a robust pipeline of prospects through targeted marketing campaigns, prospecting efforts, and leveraging partner referrals, ensuring a steady flow of new business opportunities. Robin’s deep understanding of CRM systems like Salesforce.com enables her to optimize the sales process, track customer interactions, and identify high-potential leads efficiently.

A core aspect of her role involves building and leading high-impact alliance teams, which include top ERP providers and channel partners. By fostering strong relationships with these partners, Robin ensures seamless integration of Avalara’s solutions into their ecosystems, thereby expanding the company’s reach and market penetration. Her expertise in solution selling and pricing optimization allows her to tailor proposals that meet client needs while maximizing profitability. Robin’s proven ability to build and nurture strategic alliances, combined with her consultative sales approach and strong follow-through, consistently exceeds alliance and sales goals.

Her experience in managing both direct and channel sales channels positions her as a key driver of Avalara’s regional growth. Robin’s leadership in orchestrating company and partner events further enhances brand visibility and strengthens partner engagement. Overall, her combination of industry-specific knowledge, sales acumen, and relationship-building skills makes her a vital asset in Avalara’s ongoing success in the dynamic SaaS and enterprise software landscape.