Robert Oledzki

Robert Oledzki currently serves as the Head of Online at PAYBACK Poland, where he plays a pivotal role in shaping and expanding the company's digital strategy within the loyalty and rewards industry. His leadership has been instrumental in building the digital business from the ground up, establishing a robust multi-partner loyalty scheme that now involves over 300 e-commerce shops across Poland. Under his guidance, PAYBACK Poland has successfully integrated digital sales channels, leveraging his expertise in digital/e-commerce, CRM, and loyalty programs to enhance customer engagement and retention.

In his role, Robert oversees the P&L for the digital business not only in Poland but also manages operations across three other countries, demonstrating his strong strategic thinking and operational management skills. His ability to develop innovative business models and streamline processes has been key to driving new business development and expanding PAYBACK’s market footprint. Robert’s experience in strategic partnership negotiation and digital sales has enabled him to forge valuable alliances with key stakeholders, further strengthening the company's competitive position.

His comprehensive understanding of marketing strategies, interpersonal communication, and general management allows him to lead cross-functional teams effectively, fostering a culture of continuous improvement and strategic thinking. With a passion for digital transformation and a focus on delivering measurable results, Robert Oledzki continues to drive PAYBACK Poland’s growth, leveraging his well-developed people management skills and strategic mindset to navigate the evolving digital landscape in the loyalty industry.