Robbert Kleiren
Commercial Director at Dayes | Utrecht, Utrecht, Netherlands
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Robbert Kleiren currently serves as the Commercial Director at Dayes, where he plays a pivotal role in steering the company's growth and strategic direction within the fast-moving consumer goods (FMCG) and retail sectors. With a keen focus on the Homecare division across Europe, Robbert oversees a diverse portfolio that includes leading brands such as Sorbo in cleaning, Tala in kitchenware, and a broad range of essentials spanning office supplies, DIY, haberdashery, and electrical products. His leadership is instrumental in driving innovative marketing strategies, expanding market share, and enhancing brand visibility across multiple channels.
Robbert’s expertise in business development and sales has enabled him to identify and capitalize on new market opportunities, fostering sustainable growth for Dayes’ homecare and household categories. His entrepreneurial mindset and deep understanding of marketing communications allow him to craft compelling brand narratives that resonate with consumers and differentiate Dayes’ offerings in a highly competitive landscape. Under his guidance, the team has successfully executed key projects focused on product innovation, digital marketing campaigns, and strategic partnerships, all aimed at strengthening Dayes’ position as a trusted provider of household essentials.
With a comprehensive skill set that includes business strategy, sales optimization, and marketing, Robbert is adept at aligning operational objectives with market trends and consumer insights. His leadership not only ensures the seamless execution of day-to-day commercial activities but also positions Dayes for long-term success in the evolving FMCG and retail environments. Through his strategic vision and industry expertise, Robbert continues to drive growth, foster innovation, and elevate the company’s reputation as a leader in the homecare sector across Europe.
Commercial Director at Dayes in April 2024 to Present
Brand leader Chocomel, Fristi & Friesche Vlag (marketing manager) at FrieslandCampina in April 2022 to March 2024
Commercial Business Lead Chocomel & Friesche Vlag at FrieslandCampina in April 2020 to April 2022
Group Account Manager Jumbo at FrieslandCampina in May 2018 to April 2020
Senior Key Account Manager at Reckitt in January 2018 to May 2018
Key Account Manager Health Care at Reckitt in April 2017 to December 2017
Key Account Manager Home Care at Reckitt in June 2015 to April 2017
Business Development Manager at Foodcase International BV in May 2013 to April 2015
Sales & Marketing for Hot Booster at Foodcase International BV in November 2011 to April 2013
Founder at Brasjasjes & Vestjes in September 2007 to December 2012
Marketing Research Graduate at NS Stations in November 2010 to May 2011
Trade Marketing Intern at TomTom in April 2010 to September 2010
Co Founder at StudEvent v.o.f. - event agency in September 2008 to September 2010
Coordinator at Student Entrepreneur Centre in January 2008 to December 2008
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Wageningen University & Research, Master of Science (M.Sc.), September 2026
Cornell University, September 2026
Wageningen University & Research, Bachelor of Science (BSc), September 2026
Odulphuslyceum, September 1999 to September 2026
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Entrepreneurship
Marketing Communications
Business Development
Business Strategy
Marketing
Sales
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Discover more about DayesWhat is Robbert Kleiren email address?
Email Robbert Kleiren at [email protected] and [email protected]. This email is the most updated Robbert Kleiren's email found in 2026.
How to contact Robbert Kleiren?
To contact Robbert Kleiren send an email to [email protected] or [email protected]. (updated on March 07, 2025)
What company does Robbert Kleiren work for?
Robbert Kleiren works for Dayes
What is Robbert Kleiren's role at Dayes?
Robbert Kleiren is Commercial Director
What is Robbert Kleiren's Phone Number?
Robbert Kleiren's phone (**) *** *** 126
What industry does Robbert Kleiren work in?
Robbert Kleiren works in the Electrical & Electronic Manufacturing industry.
Robbert Kleiren Email Addresses
Robbert Kleiren Phone Numbers
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