Robbert Haan

Robbert Haan currently serves as the Sr. Category Manager and Buyer for Tuin & Dier, Verf & Deco at BAUHAUS Nederland, where he plays a pivotal role in shaping the strategic direction and assortment of these key categories. With a comprehensive understanding of the retail landscape, Robbert oversees a diverse product portfolio that includes tuingereedschappen, tuinmachines, tuinhout, meststoffen, planten, tuinmeubelen, BBQs, pools, decor, kerstartikelen, en dierenproducten. His expertise extends to the verf- en deco-categorieën, zoals behang, raambekleding, en stoffering, ensuring that BAUHAUS remains a leading destination for both DIY enthusiasts and professional customers.

In his current role, Robbert is responsible for driving category growth through data-driven business development, optimizing product assortment, and implementing innovative marketingstrategieën. His focus on e-commerce integration and retail excellence allows him to enhance the customer experience across multiple channels. Robbert’s leadership in key account management and sales management enables him to build strong supplier relationships, negotiate favorable terms, and identify new business opportunities within the competitive Dutch retail market.

Robbert’s strategic insights and hands-on management approach have contributed to successful project executions, such as expanding the online product range and introducing sustainable product lines in the tuin- en diercategorieën. His expertise in FMCG, combined with a keen eye for market trends and consumer behavior, positions him as a vital driver of BAUHAUS’s continued growth and innovation in the DIY and home improvement sector.