Rob Surra

Rob Surra is a visionary leader in product design and development, currently serving as Co-founder at Spotlight Solar, where he has been instrumental in redefining the landscape of solar energy solutions. With over 25 years of experience, Rob has adeptly bridged the gap between architectural systems and mass-produced products, creating innovative designs that are both aesthetically pleasing and environmentally sustainable. His expertise spans concept design, product development processes, and manufacturing technologies, allowing him to craft products that not only meet functional requirements but also enhance user interaction and experience.

At Spotlight Solar, Rob has spearheaded the creation of a groundbreaking collection of high-visibility solar structures, including the flagship product, Lift. This modular kit-of-parts design exemplifies his commitment to flexibility and functionality, enabling users to integrate solar energy solutions seamlessly into various environments. The Lift product, along with its companions, showcases a unique blend of beauty and practicality, challenging traditional perceptions of solar technology.

Rob's proficiency in tools such as SolidWorks, AutoCAD, and 3D Studio Viz has been pivotal in bringing these innovative designs to life, ensuring that each product is not only visually striking but also engineered for optimal performance. His experience in retail and merchandising further enhances his ability to position Spotlight Solar's products effectively in the marketplace, making them desirable for both consumers and businesses alike. As he continues to push the boundaries of solar design, Rob Surra remains a key figure in the evolution of renewable energy solutions, championing a future where sustainability and style coexist harmoniously.