Rob Nijs

Rob Nijs currently serves as the Global Marketing Director at ONWARD Medical, where he leverages over 15 years of experience in the consumer and medical device industries to drive the company's mission of restoring movement and independence for individuals with spinal cord injuries. In this strategic leadership role, Rob oversees the development and execution of comprehensive go-to-market strategies, ensuring that innovative neuromodulation technologies reach the right patients and healthcare providers worldwide. His expertise in product marketing and product launch is instrumental in positioning ONWARD Medical's groundbreaking therapies as industry leaders, fostering adoption and expanding market presence across diverse regions.

Rob’s key projects include orchestrating global product launches that integrate cross-functional teams—ranging from R&D and clinical development to sales and regulatory affairs—to ensure seamless market entry and adoption. His strategic planning skills enable him to identify new business opportunities, develop targeted marketing campaigns, and build strategic partnerships that accelerate growth. Additionally, Rob’s proficiency in business development and project management helps streamline initiatives that enhance patient outcomes and improve healthcare delivery.

With a deep understanding of neuromodulation technologies and a passion for innovation, Rob Nijs is committed to advancing ONWARD Medical’s vision of transforming lives through cutting-edge therapies. His leadership in go-to-market strategy, combined with his ability to manage diverse teams and navigate complex regulatory landscapes, positions him as a key driver in the company’s ongoing success and impact within the neurotechnology space.