Rick Wenzl

Rick Wenzl currently serves as the Business Development lead at Wenzl & Company, a distinguished Chicago-based firm with over 28 years of expertise in full-service in-store brand marketing. In this role, Rick leverages his extensive background in sales, strategic planning, and relationship management to drive growth and expand the firm’s footprint within the retail and brand activation sectors. His deep understanding of brand identity and program planning enables him to identify and capitalize on new market opportunities, fostering long-term partnerships with key clients and stakeholders.

A core focus of Rick’s work involves developing innovative solutions that align with clients’ brand objectives while optimizing cost-efficiency through value engineering and the latest technological advancements. His expertise in needs assessment and purposeful listening ensures that client challenges are thoroughly understood, allowing for tailored fixture and system solutions that enhance in-store experiences. Rick’s proficiency in B2B sales, sales process optimization, and direct marketing strategies has been instrumental in securing new business and strengthening existing relationships.

At Wenzl & Company, Rick also plays a pivotal role in orchestrating impactful sales presentations and strategic initiatives that showcase the firm’s capabilities in custom fixture design, impact packaging, and program execution. His leadership in team building and collaborative project management fosters a culture of innovation and excellence, ensuring the delivery of outstanding performance. Through his comprehensive skill set and industry-specific knowledge, Rick Wenzl continues to position Wenzl & Company as a trusted partner for brands seeking innovative, cost-effective in-store marketing solutions that drive measurable results.