Rick Mos

Rick Mos currently serves as the Head of the Digital Team at the University of Twente, where he plays a pivotal role in shaping the institution’s digital communication landscape. With a strong background as a senior digital communication specialist from Enschede NL, Rick leverages his extensive expertise in marketing communications, digital marketing, and project management to drive innovative strategies that enhance the university’s online profile and visibility. His leadership is instrumental in orchestrating the university’s digital transformation, ensuring that all marketing, communication, and related activities are aligned with the latest trends in new media and analytics.

Under Rick’s guidance, the Digital Team focuses on strategic advising, inspiring, and training colleagues across various departments to adopt best practices in digital engagement and content creation. His expertise in product management and business development enables him to develop integrated digital solutions that foster co-creation and stakeholder engagement, ultimately strengthening the university’s brand positioning. Key projects led by Rick often involve implementing data-driven marketing strategies, optimizing digital channels, and exploring innovative digital tools to support the university’s academic and research missions.

Rick’s comprehensive understanding of key account management and marketing strategy allows him to build strong collaborations both within the university and with external partners. His commitment to digital innovation ensures that the University of Twente remains at the forefront of digital communication in higher education, effectively connecting with diverse audiences and elevating its reputation through strategic use of analytics and new media.