Reuben Simiyu

Reuben Simiyu currently serves as the Manager - Global Acceptance at M-PESA Africa, where he plays a pivotal role in shaping the company's merchant payment ecosystem. His responsibilities include defining and executing the product roadmap for merchant acceptance solutions, both domestically and internationally, to enhance seamless payment experiences across diverse markets. Reuben's expertise in product management and relationship building enables him to engage potential partners effectively, supporting their integration with M-PESA’s innovative payment platforms. His focus on scaling e-commerce and expanding M-PESA’s payment solutions aligns with his passion for financial inclusion and sustainable financial management, driving broader access to digital financial services.

In his current role, Reuben leads key projects such as the development and enhancement of features within the OpenAPI hub, which facilitates robust merchant acceptance and integration capabilities. He is also instrumental in supporting the deployment of virtual card payment solutions across operating markets, contributing to the diversification of digital payment options and improving transaction efficiency. His background in bank customer relationships and product development equips him with a keen understanding of market needs, enabling him to craft tailored solutions that foster merchant adoption and customer satisfaction.

Reuben’s skills in negotiation, relationship management, and sales are vital in forging strategic partnerships that accelerate the adoption of M-PESA’s payment solutions. His commitment to financial inclusion is reflected in his efforts to develop innovative products that empower small and medium-sized enterprises, promote cashless transactions, and support sustainable economic growth. Through his leadership, Reuben continues to drive M-PESA’s mission of expanding digital financial access and transforming the payments landscape across Africa.