Rebekah Ocker

Rebekah Ocker currently serves as the Senior Manager of Medicare Marketing & Strategy at CVS Health, where she plays a pivotal role in shaping innovative strategies to enhance Medicare plan offerings and improve member engagement. In this capacity, Rebekah leverages her extensive expertise in healthcare marketing, client engagement, and strategic planning to develop competitive plan designs that align with evolving CMS regulations and market trends. Her deep understanding of managed care, healthcare policy, and social determinants of health enables her to guide health plans through complex regulatory landscapes, ensuring compliance while maximizing market differentiation.

A key focus of Rebekah’s role involves leading cross-functional teams to implement innovative CMS models, including new Medicare Advantage and Part D plans, that address social determinants of health and foster member-centric care. Her hands-on approach ensures seamless execution from concept to launch, utilizing her skills in project management, data analysis, and process improvement to optimize campaign performance and operational efficiency. Rebekah’s expertise in healthcare information technology (HIT) and business development further supports her efforts to identify growth opportunities and develop tailored marketing strategies that resonate with diverse Medicare populations.

Throughout her tenure at CVS Health, Rebekah has demonstrated a keen ability to analyze market data, forecast trends, and develop strategic initiatives that enhance client value and organizational growth. Her leadership in proposal writing, event coordination, and stakeholder engagement underscores her commitment to delivering impactful solutions that drive results in a highly competitive healthcare environment. With her broad-minded and intuitive leadership style, Rebekah continues to be a vital asset in advancing CVS Health’s mission to deliver innovative, compliant, and member-focused Medicare solutions.