Rayana Soller

Rayana Soller currently serves as the Marketing and Social Media Manager at RASHAYS, where she plays a pivotal role in shaping the brand’s digital presence and engaging a diverse customer base. Leveraging her creative background and strategic mindset, Rayana spearheads the development and execution of innovative marketing campaigns across multiple platforms, including Instagram, TikTok, Facebook, and YouTube. Her expertise in digital strategy has been instrumental in driving platform growth, increasing audience engagement, and elevating RASHAYS’ brand visibility in a competitive hospitality landscape.

In her role, Rayana has successfully led over 10 major campaigns, such as the highly successful product launch of Nashville Mozzarella Dippers, which garnered significant social media buzz and boosted sales. She has also managed high-profile partnerships with brands like Red Bull and major sporting events like the State of Origin, demonstrating her ability to align marketing initiatives with broader brand and business objectives. Her proficiency in content creation, campaign management, and data-driven analysis ensures that each project not only resonates with target audiences but also delivers measurable results.

Beyond campaign execution, Rayana is dedicated to team development and process optimization. She has trained junior team members, fostering a collaborative environment that encourages innovation and continuous learning. Her skills in research, communication, and problem-solving underpin her ability to adapt quickly to emerging trends and platform algorithm changes, ensuring RASHAYS remains at the forefront of digital marketing. With a passion for art and storytelling, Rayana also brings a creative flair to her work, often integrating visual storytelling techniques to enhance brand messaging and customer engagement.