Raphael Stephan

Raphael Stephan currently serves as the Head of Field Force South at Imperial Brands PLC, where he leverages his extensive FMCG expertise to lead a dynamic team of over 80 field force professionals across southern Germany. In this strategic role, Raphael is responsible for driving operational excellence, executing market, channel, and brand plans, and ensuring the alignment of sales initiatives with the company's overarching business objectives. His hands-on mentality and deep understanding of the FMCG landscape enable him to foster a high-performance culture focused on delivering impactful results and sustainable growth.

A key aspect of Raphael’s role involves integrating insights from Business Intelligence and leveraging data-driven strategies to optimize demand planning, financial forecasting, and investment strategies. His proficiency in financial planning and risk management allows him to navigate complex market dynamics, ensuring that the field force operates efficiently while meeting strategic targets. Raphael’s expertise in business strategy and corporate consulting also supports the development of innovative approaches to market penetration and customer engagement, strengthening Imperial Brands’ position in a competitive environment.

Moreover, Raphael’s leadership emphasizes collaboration and continuous improvement, empowering his team to adapt to evolving consumer preferences and regulatory landscapes. His comprehensive skill set, which includes microstrategy and financial risk analysis, positions him as a pivotal figure in translating corporate strategies into tangible field results. Through his proactive approach and strategic vision, Raphael Stephan plays a vital role in driving growth and operational excellence within the southern German market, reinforcing Imperial Brands’ commitment to excellence in the FMCG sector.