Raine Hyde

Raine Hyde serves as a Marketing Strategist at the Georgia Tech Enterprise Innovation Institute, where she plays a pivotal role in shaping the marketing and strategic direction for several key initiatives, including the Safety, Health, and Environmental (SHE) Services group, the Southeastern Trade Adjustment Assistance Center (SETAAC), and Professional Education courses tailored for SHE and GaMEP. With over 20 years of experience in higher education, association membership, and event marketing, Raine has honed her expertise in communications and creative storytelling, allowing her to effectively convey complex ideas in an engaging manner.

In her current role, Raine leads innovative marketing campaigns that not only enhance visibility but also foster relationships with stakeholders across various sectors. Her ability to research and distill narratives from interviews with key stakeholders has been instrumental in developing compelling content that resonates with diverse audiences. Recently, her work has been highlighted through publications on the Georgia Tech Safety website, showcasing her commitment to promoting safety and health initiatives within the community.

Raine’s competencies in relationship building, strategic planning, and business development are complemented by her proficiency in tools such as Salesforce.com and business reporting. By leveraging her skills in advertising and social media, she crafts targeted marketing strategies that drive engagement and support the mission of the Enterprise Innovation Institute. As she continues to navigate the evolving landscape of marketing within higher education, Raine remains dedicated to fostering innovation and collaboration, ensuring that Georgia Tech remains at the forefront of industry advancements.