Rafal Sobczynski

Rafal Sobczynski is a seasoned Media Manager at Zenith Poland, bringing over 14 years of extensive experience in the marketing landscape. His career has been marked by significant contributions to some of the largest creative and media agencies in Poland, where he has honed his skills in strategic communication, digital marketing, and campaign optimization. Currently, Rafal focuses on developing comprehensive strategies for 360-degree campaigns, ensuring that brands resonate across multiple platforms and touchpoints.

At Kompania Piwowarska, Rafal has played a pivotal role in crafting innovative marketing strategies that not only elevate brand visibility but also drive consumer engagement. His work on the award-winning Tyskie 0,0% campaign, which earned a Silver Effie Award, exemplifies his ability to blend creativity with strategic insight, resulting in impactful advertising that captures audience attention. Rafal's expertise in search engine optimization (SEO) and social media marketing further enhances his capability to create data-driven strategies that optimize brand performance in an increasingly competitive market.

Rafal is adept at building strong relationships with clients and stakeholders, leveraging his market research skills to understand consumer behavior and preferences. His proficiency in English and strategic communication allows him to navigate complex marketing challenges effectively, making him a valuable asset in any collaborative environment. As he continues to lead key projects at Zenith Poland, Rafal remains committed to pushing the boundaries of marketing innovation, ensuring that brands not only meet but exceed their strategic objectives.