Rafael Masson
Customer Value Manager at GoStudent | Amsterdam, North Holland, Netherlands
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Rafael Masson, affectionately known as Rafa, currently serves as the Customer Value Manager at GoStudent, where he plays a pivotal role in shaping the company's customer-centric strategies. In his position within the Global Value Management team, Rafa is responsible for designing and executing the Voice of Customer (VoC) strategy, a critical initiative that enables GoStudent to gather actionable insights directly from students, parents, and tutors. By leveraging advanced data analysis and CRM tools like HubSpot, he ensures that customer feedback informs product enhancements, service improvements, and personalized engagement initiatives.
Rafa’s expertise extends to managing multi-channel CRM campaigns across email, WhatsApp, SMS, and push notifications, which are tailored to foster meaningful relationships and boost customer retention. His strategic approach combines storytelling and community engagement to create compelling messaging that resonates with diverse audiences. Additionally, Rafa’s background in marketing strategy and sales enablement allows him to align customer insights with broader business objectives, ensuring that GoStudent’s offerings continually evolve to meet learner needs.
Key projects under his leadership include developing targeted onboarding campaigns for new users, optimizing tutor and student experience through data-driven insights, and implementing feedback loops that enhance service quality. His passion for technology and curiosity-driven mindset enable him to stay at the forefront of industry trends, ensuring GoStudent remains innovative in the competitive edtech landscape. With a focus on delivering measurable value, Rafa’s work not only enhances customer satisfaction but also drives sustainable growth for the company, exemplifying his commitment to creating impactful, user-centric solutions.
Customer Value Manager at GoStudent in January 2024 to Present
Customer Value Manager at GoStudent in December 2022 to December 2023
Community Manager at Expertlead in November 2021 to November 2022
Customer Success Manager at Microsoft in September 2020 to November 2021
Account Executive - Education at Microsoft in September 2019 to August 2020
Marketing Assistant at NAUTIKA CENTAR NAVA d.o.o. in April 2019 to September 2019
Content Writer at EDUopinions in February 2019 to April 2019
Marketing Manager at Sognando Casa in October 2018 to January 2019
Marketing Intern at Sognando Casa in June 2018 to September 2018
Communication Intern at EPIONI in July 2017 to August 2017
Communication Advisor at Lepif - Laboratório de Estudos e Pesquisas Internacionais e de Fronteira in August 2015 to April 2016
Researcher at Lepif - Laboratório de Estudos e Pesquisas Internacionais e de Fronteira in August 2015 to April 2016
Pro Tempore President at Conselho Estudantil de Relações Internacionais - Sul | COERI-Sul in November 2013 to September 2014
Youth Leader at Mines Action Canada | MAC in September 2013 to September 2013
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Universidade da Beira Interior, Master's degree, November 2026
Academia Internacional de Cinema | AIC, November 2026
Universidade Federal do Pampa - UNIPAMPA, Bachelor of Arts - BA, November 2026
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Customer Insight
Customer Satisfaction
Customer Value Management
Customer Relationship Management (CRM)
Process Improvement
Community Operations
Marketing
Data Analysis
Customer Marketing
Community Engagement
HubSpot
Customer Segmentation Strategy
Microsoft Power BI
Project Management
Teamwork
Digital Marketing
Event Planning
Public Speaking
Video Editing
Storytelling
Microsoft Project
Sales Enablement
Customer Experience
Feedback Management
B2C Marketing
Email Marketing
Marketing Strategy
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Discover more about GoStudentWhat is Rafael Masson email address?
Email Rafael Masson at [email protected] and [email protected]. This email is the most updated Rafael Masson's email found in 2026.
What is Rafael Masson phone number?
Rafael Masson phone number is +351914378790.
How to contact Rafael Masson?
To contact Rafael Masson send an email to [email protected] or [email protected]. If you want to call Rafael Masson try calling on +351914378790. (updated on March 06, 2025)
What company does Rafael Masson work for?
Rafael Masson works for GoStudent
What is Rafael Masson's role at GoStudent?
Rafael Masson is Customer Value Manager
What industry does Rafael Masson work in?
Rafael Masson works in the Higher Education industry.
Rafael Masson Email Addresses
Rafael Masson Phone Numbers
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