Petra Sleven

Petra Sleven currently serves as the Director of VIER VOETERS / FOUR PAWS, where she leverages her extensive expertise in animal welfare and nonprofit management to advance the organization’s mission of ending animal suffering worldwide. In her leadership role, Petra oversees strategic initiatives that focus on rescuing animals in crisis, advocating for humane treatment, and implementing innovative programs to promote compassionate coexistence between humans and animals. Her work involves coordinating large-scale rescue operations, developing impactful fundraising campaigns, and strengthening partnerships with stakeholders across the globe.

A key aspect of Petra’s role involves driving fundraising efforts, including major donor engagement, legacy giving, and corporate sponsorships, which are vital for sustaining and expanding FOUR PAWS’ life-saving projects. Her background in communications and public relations enables her to craft compelling narratives that raise awareness and foster empathy among diverse audiences. Petra’s expertise in marketing strategy and loyalty programs supports the organization’s efforts to build long-term supporter relationships and increase donor retention.

Under her leadership, FOUR PAWS has launched several high-profile projects, such as the rescue of big cats from illegal captivity and the establishment of sanctuaries for vulnerable species. Petra’s commitment to animal welfare is complemented by her strategic vision, ensuring that the organization’s initiatives are both impactful and sustainable. Her collaborative approach and passion for animal advocacy continue to position FOUR PAWS as a leading force in global animal protection, inspiring positive change through education, rescue, and policy advocacy.