Petr Suma

Petr Suma currently serves as the Sales & Head of Marketing for Beaphar Eastern Europe s.r.o., where he plays a pivotal role in shaping the company's strategic presence across the Czech and Slovak markets. With a comprehensive understanding of both B2B and B2C segments, Petr expertly manages integrated sales and marketing initiatives that encompass offline and online channels, ensuring a cohesive brand experience. His expertise in product management and launching innovative novelties has consistently driven growth and heightened brand awareness within the pet care industry.

At Beaphar, Petr oversees the development and execution of tailored sales and marketing plans, leveraging his skills in marketing management, social media, and brand development to foster customer engagement and loyalty. His strategic approach includes managing loyalty programs, motivating and educating sales staff, and maintaining strong relationships with key stakeholders. Petr’s proficiency in market research and PR allows him to adapt quickly to industry trends and consumer preferences, ensuring Beaphar remains competitive and relevant.

His leadership in developing corporate identity and managing budgets underscores his ability to align marketing efforts with business objectives. Petr’s storytelling philosophy—believing in the power of a compelling story—shapes his approach to brand communication, making his campaigns resonate deeply with target audiences. With a track record of successful projects and a passion for delivering factual insights, Petr Suma continues to drive Beaphar’s growth in Eastern Europe, ensuring the company’s products and brand values leave a lasting impression in the pet care industry.