Peter Hede

Peter Hede currently serves as the Merchandise Development Manager at Australia Post, where he leverages over two decades of retail expertise to drive innovative growth strategies across diverse product categories. In his role, Peter is instrumental in developing and executing Australia Post’s merchandise portfolio, focusing on expanding the company’s retail offerings in gifting, home & office, and Telco sectors. His deep understanding of operating models, category management, and FMCG dynamics enables him to identify market opportunities and optimize product assortments that resonate with customer needs while aligning with the organization’s strategic objectives.

A key aspect of Peter’s current role involves leading the development of a wholesale direct-to-store business model, which has significantly enhanced Australia Post’s retail footprint. His successful establishment of a wholesale model for LPOS—now involving over 30 suppliers and more than 2,450 LPOs—has generated approximately $12 million in annual revenue. This initiative not only strengthened supplier relationships but also improved communication channels, streamlining the supply chain and inventory management processes. Peter’s expertise in negotiation, credit management, and supplier management has been pivotal in building a resilient and scalable wholesale network.

His proven track record as a top performer is underpinned by a passionate leadership style and a results-driven approach. By continuously innovating and refining merchandising strategies, Peter ensures that Australia Post remains competitive in the fast-evolving retail landscape, delivering value to customers and stakeholders alike. His comprehensive skill set in private label development, confectionery, and FMCG categories further enhances his ability to curate compelling product offerings that drive sales and brand loyalty.