Peter Cammaerts
VP Commercial, BU East Asia (South Korea, Japan, New Zealand, Pacific Islands) at AB InBev | Seoul, South Korea
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Peter Cammaerts currently serves as a Sales Promotor Off-Trade at AB InBev, where he plays a pivotal role in driving the company's retail and distribution strategies within the off-trade channel. In this capacity, Peter leverages his extensive expertise in sales execution, trade marketing, and market intelligence to optimize brand visibility and sales performance across key retail outlets. His deep understanding of FMCG dynamics enables him to develop tailored in-store activation plans that resonate with consumer preferences and enhance brand engagement.
At AB InBev, Peter is instrumental in executing growth strategies that align with the company's overarching objectives of revenue and profit expansion. He collaborates closely with marketing teams to ensure the seamless implementation of brand plans, utilizing market insights and data analysis to identify opportunities and address challenges in the trade. His skills in negotiation and key account management are vital in fostering strong relationships with retail partners, ensuring optimal product placement, and maximizing sales potential.
Moreover, Peter’s role involves training and motivating sales teams to uphold high standards of execution, ensuring that brand messages are consistently delivered across the off-trade landscape. His ability to analyze market trends and consumer behavior allows him to adapt strategies swiftly, maintaining AB InBev’s competitive edge in a fast-paced FMCG environment. With a proven track record in retail and growth strategies, Peter Cammaerts continues to contribute significantly to AB InBev’s success by enhancing trade execution, boosting revenue, and strengthening market share in South Korea.
VP Commercial, BU East Asia (South Korea, Japan, New Zealand, Pacific Islands) at AB InBev in January 2024 to Present
VP High End, BU East Asia (South Korea, Japan, New Zealand, Pacific Islands) at AB InBev in January 2023 to January 2024
General Manager Japan, New Zealand and Pacific Islands at AB InBev in November 2020 to December 2022
BU President Europe North (France, Netherlands, Scandinavia) at AB InBev in January 2019 to October 2020
Sales Director Off-Trade France at AB InBev in April 2016 to January 2019
Group Account Manager Off-Trade at AB InBev in April 2014 to March 2016
Trade Marketing Manager Off-Trade Belgium at AB InBev in October 2012 to March 2014
Key Account Manager Carrefour & Mestdagh at AB InBev in June 2010 to October 2012
Category Manager at AB InBev in April 2008 to June 2010
Sales Promotor off-trade at AB InBev in July 2007 to March 2008
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KU Leuven, Master's degree
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People Management
Revenue & Profit Growth
Sales Execution
Growth Strategies
Retail
Strategy
FMCG
Trade Marketing
Management
Key Account Management
Analysis
Negotiation
Fast-Moving Consumer Goods (FMCG)
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Discover more about AB InBevWhat is Peter Cammaerts email address?
Email Peter Cammaerts at [email protected] and [email protected]. This email is the most updated Peter Cammaerts's email found in 2026.
How to contact Peter Cammaerts?
To contact Peter Cammaerts send an email to [email protected] or [email protected]. (updated on August 16, 2024)
What company does Peter Cammaerts work for?
Peter Cammaerts works for AB InBev
What is Peter Cammaerts's role at AB InBev?
Peter Cammaerts is VP Commercial, BU East Asia (South Korea, Japan, New Zealand, Pacific Islands)
What is Peter Cammaerts's Phone Number?
Peter Cammaerts's phone +44 ** **** *248
What industry does Peter Cammaerts work in?
Peter Cammaerts works in the Food & Beverages industry.
Peter Cammaerts Email Addresses
Peter Cammaerts Phone Numbers
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