Peter Barthelmes

Peter Barthelmes currently serves as a Lecturer for Sports Marketing at Duale Hochschule Baden-Württemberg, where he brings a wealth of industry experience and academic expertise to his teaching role. In this position, he is responsible for the conception and execution of comprehensive sports marketing courses, developing engaging lecture scripts, designing assessments, and grading exams to ensure students gain practical and theoretical insights into the dynamic field of sports marketing. His curriculum emphasizes key areas such as marketing strategy, event management, sponsorship, and marketing communications, equipping students with the skills necessary to navigate the complexities of sports industry branding, fan engagement, and strategic partnerships.

Beyond academia, Peter leverages his extensive background in project management, event planning, and marketing communications to bridge the gap between theory and practice. His expertise in sport marketing, combined with a strategic mindset, allows him to incorporate real-world case studies and industry best practices into his teaching, fostering a hands-on learning environment. His focus on industry-specific challenges and innovative solutions prepares students to excel in roles involving sponsorship activation, event management, and marketing strategy within the sports sector.

In addition to his academic responsibilities, Peter's role as Senior Business Development Manager at WOLFF & MÜLLER Holding GmbH & Co. KG underscores his ability to adapt industry knowledge from the construction sector to new business fields, emphasizing knowledge transfer and strategic development. His multifaceted skill set, including project management, event planning, and marketing communication, positions him as a key thought leader in both the corporate and academic spheres, continuously driving industry change and fostering the next generation of sports marketing professionals.