Peirung Lin

Peirung Lin currently serves as Senior Account Director at Pico Group, where she leverages her extensive expertise in experiential marketing and creative project management to drive innovative brand activation campaigns across diverse industries. In her role, Peirung oversees the development and execution of large-scale events, virtual experiences, exhibitions, and content-driven initiatives, ensuring seamless integration of art engagement and strategic marketing to captivate audiences both locally and globally. Her deep understanding of cross-functional team leadership and project management enables her to coordinate multidisciplinary teams effectively, delivering compelling campaigns that resonate with target demographics and elevate brand presence.

Peirung’s key projects often involve complex festival and event planning, where her proficiency in performing arts and art marketing plays a vital role in crafting immersive experiences that inspire and engage. She is particularly skilled in utilizing digital marketing tools such as Google Ads to amplify campaign reach and engagement, while her strategic approach to account management fosters long-term client relationships and business growth. Her expertise in brand activation and content creation allows her to develop innovative solutions tailored to the evolving needs of clients in the arts, entertainment, and corporate sectors.

With over 12 years of experience, Peirung’s passion for inspiring lives through art engagement is reflected in her ability to blend creative storytelling with strategic execution. Her commitment to continuous improvement and her talent for cross-functional team building make her a valuable asset in Pico Group’s pursuit of delivering memorable experiential marketing campaigns that leave a lasting impact.