Pei Lim

Pei Su Lim is a highly skilled Senior System Support Executive at Media by Kantar, where she leverages her extensive experience in data consolidation, cleansing, and management to support the company's strategic insights and media analytics initiatives. In her current role, Pei Su plays a pivotal part in developing and maintaining critical applications that collect and process television programming line-up and advertising data across Malaysia and IPTV Singapore. Her expertise in creating and optimizing scripts, including adhoc modifications, ensures data accuracy and seamless integration across diverse platforms.

Pei Su has been instrumental in supporting innovative projects such as the Modern Mobile Behavior Study, where she designed and implemented complex scripts to analyze consumer mobile usage patterns. Her ability to restructure data architectures has enabled Kantar to deliver more granular and actionable insights to clients, enhancing decision-making processes. She is adept at troubleshooting and providing production support, ensuring high system availability and data integrity, which are vital for timely reporting and analysis.

Her technical proficiency spans tools and languages such as Microsoft Visual FoxPro and C#, which she uses to automate workflows and improve productivity. Pei Su’s strong communication skills and proactive approach foster effective collaboration with internal partners, facilitating win-win solutions that meet client needs while maintaining high-quality standards. Known for her problem-solving acumen and ability to execute multiple priorities within tight deadlines, Pei Su Lim continues to contribute significantly to Media by Kantar’s reputation for delivering reliable, insightful data-driven solutions in a fast-paced industry.